PortalsOS

The decline of centralized media authority has been accompanied by a rise in individual influencers and content creators who can reach audiences directly through digital platforms.

The failure of mainstream media to adapt has allowed independent voices to thrive, creating a platform for diverse conversations that traditional media couldn't provide due to format constraints and ideological limitations.

The decentralization of media and the rise of platforms like Substack allow individual creators to thrive outside traditional media structures.

Creators know their audiences better than advertisers do. By allowing creators to craft ads that align with their audience's preferences, brands can achieve better results. This alignment of interests ensures that ads are engaging and do not drive audiences away.

The rise of podcasts and independent media shows that people crave authentic conversations that aren't restricted by commercial interests or ideological biases.