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The assumption that people wouldn't attend live theater if they could watch it on VHS, DVD, or streaming has been proven wrong. The big story that changed this perception was 'Hamilton.'
Theaters have embraced technology to make performances more inclusive. Innovations like audio descriptions and captioning have opened up the world of theater to audiences with disabilities, ensuring everyone can enjoy the magic of live performances.
The evolution of theater accessibility has been remarkable, especially with the advent of digital streaming. Now, people who couldn't attend live performances due to geographical or physical limitations can experience Broadway from their homes.
During the pandemic, many actors participated in streaming theater productions for free, driven by a desire to work and create despite the limitations. This period saw experiments that rivaled live stage productions in quality, redefining what theater could be.
Theater captures on platforms like Disney Plus and Amazon Prime enhance the experience of live theater, as seen with Hamilton and SpongeBob SquarePants musical.
The cast album is often considered a 'gateway drug' for Broadway enthusiasts, drawing people into the world of musical theater through its captivating music and storytelling.
The Penn and Baker documentary on the recording of cast albums highlights the intricate process and emotional depth involved in capturing the essence of a live Broadway performance.
One of the most exciting developments in theater is the ability to stream live performances globally. This not only democratizes access to the arts but also allows for a broader cultural exchange, as people from different backgrounds can experience diverse stories and perspectives.
The pandemic changed the theater industry's appetite for releasing content via streaming, meeting audience expectations for accessibility.
Recording a cast album is very expensive, costing between $200,000 and $700,000. Despite the cost, producers often invest in them to keep the show alive and generate future licensing revenue.