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A puzzle should be solvable. There's nothing worse than a puzzle that's too hard to complete. We want people to solve our puzzles.

Unpredictability is crucial in puzzles. Unlike Sudoku, which can feel predictable, the excitement comes from discovering new challenges each day.

The one thing AI will not replicate or displace is the human spirit.

Human beings gravitate to human stories because they provide something to care about, unlike generic content.

Humor adds to the enjoyment of puzzles. It's a form of communication between the creator and the solver, making the experience more playful and fun.

To stand out in a world with constant company launches, it's important to attach information to a human character, as people gravitate towards human stories.

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Human stories and characters stand out in an infinite sea of content, providing something for audiences to care about.

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The Daily‘The Pyrotechnics of Puzzles:’...

A good puzzle creates a sense of accomplishment. Whether it's the daily jolt from Wordle or cracking a tough crossword theme, feeling achievement is key.

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The Ezra Klein ShowA Breath of Fresh Air With Bri...

The fear with generative AI is that it will play us, rather than us playing it, leading to a loss of human creativity.

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Moonshots with Peter Diam...Replit CEO on Vibe Coding and ...

The human spirit is something AI will not replicate or displace, as it is essential for identifying important community problems.