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The intersection of altruism and narcissism is powerful in branding. Products should appeal to personal desires while also making consumers feel good about their choices.
Human conviction is a powerful tool in communication, as people are naturally drawn to others who show strong conviction, even if the pitch itself is not appealing.
There is a concern that political violence could lead people to give up on persuasion and normal politics, believing that these methods are no longer effective.
Leaders should focus on being respected rather than liked, as employees need guidance and accountability more than friendship.
Religious leadership has shifted focus from strong value statements to vague ideas of tolerance and niceness, often influenced by neo-Marxist worldviews.
Successful startups often operate like cults, with leaders speaking directly about their vision to build trust and conviction.
Human conviction is a powerful tool that can make people buy into ideas, even if the pitch is not compelling on its merits.
Religious leadership has abandoned strong value statements in favor of vague ideas about tolerance and niceness.
Building political coalitions requires bridging profound moral disagreements. This work has been undervalued, leading to a shrinking political tent and loss of influence.
In insurgencies, the ability to recruit and inspire followers against a powerful status quo is similar to startups challenging industry giants, requiring strong conviction and storytelling.