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The assumption that people wouldn't attend live theater if they could watch it on VHS, DVD, or streaming has been proven wrong. The big story that changed this perception was 'Hamilton.'
Every song ever sung, every play that you ever went to on Broadway, all of it was just about getting this AI born.
The evolution of theater accessibility has been remarkable, especially with the advent of digital streaming. Now, people who couldn't attend live performances due to geographical or physical limitations can experience Broadway from their homes.
Audible's investment in theater is significant, as seen with productions like 'Sexual Misconduct of the Middle Classes' featuring Hugh Jackman. This move not only brings theater to a wider audience but also supports the creation of new shows.
The success of 'Be More Chill' is a testament to the power of fan-driven momentum. After a short run in New Jersey, the cast album gained traction online, leading to off-Broadway and eventually Broadway performances fueled by enthusiastic fans.
The live-streamed celebration of Stephen Sondheim's 90th birthday in April 2020, featuring Meryl Streep, Audra McDonald, and Christine Baranski, marked a pivotal moment in theater. It showcased the potential of streaming to bring together talent that would otherwise be unaffordable for a live stage production.
Jesse Green shared that his first encounter with theater was through cast albums his parents brought home. He became obsessed with 'A Little Night Music' and even transcribed the lyrics by ear, despite some hilarious misinterpretations.
Theater captures on platforms like Disney Plus and Amazon Prime enhance the experience of live theater, as seen with Hamilton and SpongeBob SquarePants musical.
The cast album is often considered a 'gateway drug' for Broadway enthusiasts, drawing people into the world of musical theater through its captivating music and storytelling.
Recording a cast album is very expensive, costing between $200,000 and $700,000. Despite the cost, producers often invest in them to keep the show alive and generate future licensing revenue.